About The Signal
East Idaho’s business and community pulse
Too much local information is scattered across too many places. The Signal is the fix.
The story
Why this exists.
The Signal was created because too many local events, business resources, nonprofit opportunities, and community updates are scattered across too many places. East Idaho needed a cleaner way to see what is happening.
It started as a business events page created by Strategy Zoo and is growing into a standalone hub for events, directories, resources, and local visibility across East Idaho and Southeast Idaho, including Pocatello, Chubbuck, Blackfoot, Idaho Falls, American Falls, Lava Hot Springs, Malad, and surrounding communities.
Where it is going
From a page to a platform.
Business events, community events, nonprofit visibility, a business directory, a resource library, and a weekly roundup. Pocatello is the first center of gravity, but The Signal is built for the whole region.
Created by Strategy Zoo
Independent, by design.
The Signal is created by Strategy Zoo, its founding sponsor. The goal is a trusted local resource, not a sales page.